ChartUsing data collected through marketing research, we can help you better understand perceptions, behaviors and decision-making factors of our key external audiences, including prospective students, parents, employers, alumni, donors and support providers. The information we provide will give you data you can use in support of NTID’s strategic plan. The Communications, Marketing & Multimedia Services Department also can help you evaluate the success of marketing efforts and programs designed to promote awareness of RIT/NTID to key audiences. 

Summary of Marketing Research Projects

Interviews With Incomplete Applicants and Accepted Students Who Did Not Enroll at RIT/NTID for the 20101 Term

The project was initiated to learn more about prospective students who were either incomplete applicants in the admissions process or were accepted for admission, but did not enroll for the 20101 term. The interviews focused on topics such as the student’s college choice, the RIT/NTID application process, perceptions and interest in RIT/NTID, cost of attendance and people who were significant influencers in their ultimate college decision.

Survey of RIT/NTID Prospective Students from the High School Graduating Class of 2010

The purpose of this study was to provide the NTID Admissions and Communications, Marketing & Multimedia Services Departments with information that will assist them in attracting and recruiting prospective students as we develop strategies that will help us achieve the enrollment targets established in Strategic Decisions 2020. The primary objective was to learn more about how these students made their college choices at each stage of the recruitment funnel. This study included students from the admissions prospective student database who graduated high school in the class of 2010 and did not accept enrollment at RIT/NTID for fall 2010.

2009 MSSE Teacher of the Deaf and Prospective Student Survey

The MSSE teacher of the deaf and prospective student survey collected responses from nearly 900 respondents. These individuals provided feedback related to how they decided to become a teacher of the deaf and what factors influenced their graduate education program choice.

Summary Report: ACT Test-takers from the Class of 2008

This report summarizes information received from ACT about all tested students from the high school graduating class of 2008 who self-identified as deaf or hard-of-hearing. It highlights certain statistics of special interest to NTID such as score distributions, planned majors, geographic dispersion and college preferences.

2008 AOS Degree Research Survey

This project was implemented to gain a better understanding of the perceptions of AOS level degree programs among the current student body. The goal was to learn more about the following:

  • Identify career goals of students in the AOS degree programs.
  • Further define students’ feelings/perceptions of the AOS level degree program
  • Determine students’ overall satisfaction with their degree program thus far.
  • Determine students’ overall satisfaction with their RIT/NTID experience thus far.

NTID 40th Anniversary Alumni Reunion Survey Results

This survey collected feedback from NTID Alumni regarding the 40th Anniversary Reunion. Information was gathered related to the promotional vlogs, satisfaction with events and activities, effectiveness of the reunion in increasing the number of alumni who are active in the RIT/NTID community, reasons for not attending and opinions regarding future alumni reunions.

2007 Study of NTID’s First Contact With Prospective Students

A key productivity measurement for the NTID Office of Admissions is the number of prospective students who had their first contact with RIT/NTID as a result of specific marketing and recruitment efforts. In recent years, the RIT online application has been credited as the “first contact” for a large number of prospective students. The purpose of this study is to look further into the experiences of these “stealth inquirees” and “stealth applicants” to better understand how they learned about RIT/NTID and why they chose to apply here.